In its simplest form, social and behavior change communication (SBCC) is the use of communication to change behaviors at individual, community and societal levels. Whatever the desired change, our team excels at creating a shared vision and doing the formative research, behavior and audience analysis, communication planning, implementation and management to facilitate meaningful outcomes. All of our programs are evaluated against objectives and are adapted for increased effectiveness.
While most of our SBCC work focuses on family strengthening initiatives within the United States, we are increasingly looking for opportunities to incorporate family strengthening objectives within international strategic health communication programs.